Position Title: Marketing Director (Board of Directors – Volunteer)
Organization: Minnesota Hockey Fights Cancer

About Minnesota Hockey Fights Cancer

Minnesota Hockey Fights Cancer is a nonprofit organization uniting the hockey community to raise awareness, provide support, and inspire hope for individuals and families affected by cancer. Through partnerships with teams, players, and communities across the state, we use the power of hockey to make a lasting impact both on and off the ice.

Position Overview

Minnesota Hockey Fights Cancer is seeking an experienced and passionate marketing professional to join our Board of Directors as Marketing Director. This volunteer leadership role is a voting board position and plays a key part in shaping the organization’s public presence and storytelling efforts.

The Marketing Director will oversee the development and execution of strategies to grow brand awareness, engage the hockey community, and amplify the stories of our partners and participants.

Key Responsibilities

• Attend quarterly Board of Directors meetings and actively contribute to organizational planning.
• Develop and manage marketing strategies across social media, email, website, and other communication channels.
• Share impactful stories from partners, players, and families in a timely and respectful manner.
• Monitor partner and community channels to share relevant updates and opportunities for collaboration.
• Ensure confidentiality when handling sensitive information related to recipients and families.
• Respond promptly to inquiries, feedback, and communication needs.
• Work independently while collaborating closely with other board members and partners.

Qualifications

• Experience in marketing, communications, or public relations (nonprofit or sports-related experience preferred).
• Familiarity with hockey and its culture; a passion for the sport is strongly valued.
• Strong writing, storytelling, and content creation skills.
• Proficiency with social media platforms, email marketing tools, and website content management.
• Ability to balance strategic thinking with hands-on execution.
• Reliable, self-motivated, and responsive.
• Commitment to the mission of Minnesota Hockey Fights Cancer.

Commitment

• Volunteer Board of Directors role with quarterly board meetings.
• Time commitment will vary, averaging a few hours per month depending on campaigns and events.

Interested Individuals

Send email with resume and cover letter to matt@mnhockeyfightscancer.org.

Minnesota Hockey Fights Cancer began and continues to move forward because of the impact that cancer has had on the lives of so many. Every season we hear about the fights that so many are going through and this season has been no different. 

Becky Adams’ family recently reached out to share her story with us and asked if we would share it with our community. You can support Becky’s fight through her Caring Bridge site today. If your team is looking for someone to support, through your Hockey Fights Cancer game, just register your game today and choose Becky Adams as the individual you are choosing to support.

Becky was diagnosed with breast cancer on Thursday, September 21, 2023. She has been diagnosed with Grade 3, Stage 2b Invasive Ductal Carcinoma. Becky will undergo an extensive treatment plan that will include chemotherapy, two surgeries, and radiation.

Becky’s Minnesota Hockey Story

Becky started skating as a Ringette player when she was about 8 years old. She then transitioned to hockey when Girls Hockey became a sport. In the off-season (spring and fall), Becky played on some of the boys’ hockey teams in preparation for the transition from Ringette to Girls Hockey.

Becky played on the Varsity team for Rosemount High School for 5 years (8th grade through senior year). Becky played one year of Division 3 Hockey at University of Wisconsin – Eau Claire.

Becky has two sons, Brody (age 13) and Jackson (age 11) – both of whom play hockey. Brody played his first year of hockey as a Mini Mite for Rosemount Area Hockey Association. Becky helped coach for that single season in Rosemount. Becky and her family then moved to Bemidji, MN.

The boys have played 7 seasons in Bemidji. Brody is a 2nd year PeeWee and Jack is a 1st year PeeWee. During those 7 seasons, Becky has coached within the Mite and Squirt programs, in both assistant and head coach capacities. In fact, Becky has coached Jackson for the entirety of his hockey career, until this season.

This is the first season that Becky will not be coaching. In addition to coaching, Becky has held numerous other volunteer positions within the BYHA program:

• Hockey Board member and Treasurer for 4.5 yrs
• Hockey Development Committee member 3 years
• Task Force – participated on a task force that completed an in-depth review of BYHA’s program as a whole and created a development plan to continue to bring improvements to the program and its members.
• Paul Bunyan International Hockey Tournament (PBIHT) – Chair of the PBIHT committee, which puts on a premier home tournament for BYHA’s PWAA team and makes donations back to BYHA to help make improvements to the program and the facilities.
• Camp organizer – co-founded the Northern Minnesota Hockey Camp founded in 2019 and continues to sit as the Director as they gear up for their 6th annual camp in August 2024. This camp provides an opportunity for kids to participate in a high-quality development program without having to leave Bemidji, with all of its proceeds going to BYHA and its home rink of Bemidji Community Arena (BCA).
• Tournament/Fundraiser organizer – c o-founded the Spring Ox Showdown, an off-season tournament. This tournament was a world cup style tournament that functioned as a fundraiser for BYHA for 2 years. Also co-founded the Battle at the BCA, another off-season tournament. This tournament was a AAA tournament, hosted by a homegrown AAA team in Bemidji. This tournament also functioned as a fundraiser for BYHA for 2 years.
• Between Camp and the two off-season tournaments, Becky has helped BYHA raise tens of thousands of dollars in revenue, while providing extra opportunities for Bemidji kids to play hockey.

Becky’s treatment plan will take approximately 2 years to complete. Becky will complete her chemotherapy treatment in Bemidji, MN; all other treatment cycles and procedures will be completed at the Mayo Clinic in Rochester, MN.

This is why we fight. Join the fight today.

Minnesota Hockey Fights Cancer is entering into its fourth season, from October through March, of energizing the Minnesota hockey community in the fight against cancer. The hope is that as with every previous season that this will be the biggest season ever, measured both by players involved and funds raised.

The biggest difference with this year’s campaign is that in addition to our continued support of the American Cancer Society of Minnesota, we are also helping associations, high schools and teams that want to pick their own cancer related cause while maintaining the same support and benefits of participation.

Since we are reaching out to more hockey teams than ever, we wanted to provide a simple guide that explains who we are, what we do and provides some ideas for a successful campaign based on the successes that teams have had over the past three years.

To download a copy of the Minnesota Hockey Fights Cancer Game Plan visit https://mnhockeyfightscancer.org/.

Become Part of the Fight and Raise Funds for Your Program At the Same Time

This year we are introducing the Mite Fight Series as a way to get the youngest members of our hockey communities involved in the fight against cancer and at the same time raise money for their association.

What is involved:

1. Email Matt Feyen to let him know you want to make your Mite Jamboree part of the Mite Fight Series
2. We will set up a fundraising page for your event and send you helmet decals, stick tape and signs to hang up at your jamboree
3. You promote your page however and to whomever you want to; family members, friends, local businesses, etc through email, social media, posters at your arena…
4. 50% of all funds raised will be paid to your association as a sponsorship fee and the remainder will go to Minnesota Hockey Fights Cancer and the American Cancer Society of Minnesota or the cause of your choice.
5. The Jamboree raising the most will be awarded the inaugural Mite Fight Series traveling trophy